A TRUSTED AND
RELIABLE PROVIDER OF CERTIFIED NATURAL GEMSTONES
Since 1987
COMPLETE TRANSPARENCY
Gem Selections focuses on complete transparency in its dealing with the customers. The company never gets tempted with short-term profits, as it believes in offering BEST quality products at most affordable prices in the market. The company also offers efficient and fast delivery services, backed by 24/7 service support to its customers.
OMNI-CHANNEL PRESENCE
Khanna Gems retails through its 24 exclusive store as well as own websites (www.khannagems.com & www.gemselections.in), which witness over 5 million visitors every month. This number is set to cross up to 10 million by 2025.
GLOBAL FOOTPRINT
As a global player, Khanna Gems exports to over 23 countries continents. Remarkably, the company's 65% revenues come from exports. The company has also organized more than 100 exhibitions in India and abroad, till date
BACKEND SUPPORT
Over the decades, Khanna Gems has been the backend for Gemstones, Rudraksha and Yantra requirements of www.astrospeak.com (Times Internet Limited); and Gemstones requirements of www.redi.com, www.indiainfo.com, www.homeshop18.com and www.sirindia.com. It has also been the backend for handicrafts for HHEC and Taj Khazana stores in Goa and Mumbai.
AWARENESS CAMPAIGN
To educate and save people from buying fake gemstones, Khanna Gems is running an extensive awareness campaign, which has curtailed the sale of fake gems in the market to an extent
GENERATION TO GENERATION
As a company,Khanna Gem is efficiently managed by two generations of the Khanna family: Pankaj Khanna and his wife Anu Khanna, along with their son Aaradhya Khanna – the Chief Marketing Officer in the company. The company's vision is to be the global benchmark for quality and be the biggest player in gemstones, diamonds and jewellery industry.
Awards & Accolades
Khanna Gems has been honored with various awards and accolades, including the Global Excellence Award for “Best Gemstones Brand in India”. What's more, Shri Trivendra Singh Rawat, Chief Minister – Uttarakhand, awarded the company's founder Mr. Pankaj Khanna with “Amar Ujala Samman Patra” (2019) for his contribution to the field of Astrology And again in 2022 Mr. Pankaj Khanna & Khanna Gems were awarded “Amar Ujala Samman Patra by current Chief Minister of Uttar Pradesh Shri Yogi Adityanath..
| Revenue Sources | Gems & Jewellery |
| Area Required | 200sqft |
| Approx. Investment* | INR 50 Lakhs |
| Franchise Fee | INR 5.9 Lakh |
| Average Payback | 15 Months |
| Agreement Term | 6 Years |
*Inclusive of setup cost, franchise fee and initial stock.
TECHNOLOGICALLY ADVANCED ECOSYSTEM
Over the decades, Khanna Gems has revolutionized the gemstone industry by developing an e-commerce ecosystem that offers path-changing, high-tech and dedicated services to its customers through multi-level technological advancements.
Khanna Gems Websites*: Choose from over 0,000 SKU's…get Free horoscope with suggestions of suitable gemstones and other remedies - Over 5 million visitors every month. The brand has also developed 11 microsites for enhanced convenience of the customers
Khanna Gems Live: Conduct Live Puja ofgemstones. Witness the entire process (packaging to dispatching) of the orders Live. Mr. Pankaj Khanna also interacts with the audience live on the platform once every week.
Khanna Gems Astro Dose For those who follow and plan their life as per astrology, can get daily predictions on this platform and also get Gemstones recommendation without any human intervention.
Technologically Advanced Support Team: Khanna Gems provides 24x7 advanced support system for dealers, franchise operators and customers to deal with any and all kinds of problems.
Khanna Gems Forum: An online community, developed for the users to discuss any queries about Gemstones, Diamonds, Jewellery and Astrology.
Khanna Gems YouTube Channel KhannaTube Gems has a strong presence on Youtube with over 2 Crore views on the channel and the number is increasing every passing minute.
ABOUT THE FOUNDER
Pankaj Khanna is a certified gemologist, jewellery valuer and renowned astrologer. Fascinated by gemstones and jewellery since childhood, he did Certificate Course in Gemology from Surat in Gujarat after graduating from Delhi University's Sri Venketeshwara College. Notably, Mr. Khanna is a Life Member of Indian Diamond Institute, Surat since 2004. He has been authorized by Indian Institution of Valuers, Pune to use the title of “Chartered Value of Jewellery”. He started his business as a supplier of gemstones to jewellers and astrologers across the northern India and the rest is history. Mr. Khanna is also the author of Bestseller book on Gemstones “Mystery of Gemstones”, with more than 12,000 copies sold.
EXTENSIVE BRAND SUPPORT
Khanna Gems (the brand) will provide proper support and guidance to the franchise partners right from day one and throughout the association.
- Set up: The brand will assist franchisees right from choosing the right location to assisting in set up and operations of the store.
- Training: The brand will provide comprehensive training to all franchisees on service operations, standard operating procedures, accounting, inventory control etc.
- Inventory: The brand will play a major role in stock supply, control checks on goods delivery, replenishment ordering and product range maintenance.
- Advertising & Promotions: The brand in association with its franchise partners will organize events specific to advertising & promotions of 'Khanna Gems', including participation in expos, sponsoring events, tie-ups with publications and much more.
- Marketing: The brand will share its experience and knowledge on how to market and communicate the brand and store proposition.
- Operations Manual The brand will provide an Operations Manual to maintain uniformity and run the franchise set up as per preset guideline.
- Franchise Coordinator. The brand will appoint a coordinator to bridge the communication between the franchisee and the brand.
- Public Relations: The brand will ensure regular coverage at national and regional level, besides centralized brand building through print/outdoor/web/retail/electronic media.
